How to build a team

E is for Book

More and more traditionally published writers are moving to self-publish their own ebooks, and as ebook numbers rise, everyone is watching the trend and wondering when it might be best to bite the bullet and jump in. I certainly am. The numbers are looking good, and it’s all about the numbers. But there is still a lot to consider if you’re going to self-publish. You may think that getting a book onto the Nook or Kindle is a simple matter of this:

Write the book –> edit the book –> format the book –> send the book to the millions of ebook buying masses!

But it’s really more like this:

Write the book –> find a professional editor to edit the book –> rewrite the book –> copyedit the book –> format the book –> work with a professional designer to create a cover — > send the book to the millions of ebook buying masses –> market and promote the book

Building a team

Doing all of this on your own isn’t wise. You really need fresh eyes, professional eyes to take care of some of the heavy lifting. So you’ll need to put together a team. You need an editor, a copy editor, a designer, and if you’re not good at marketing, you’ll need someone to help you with promotion. Finding the right people may be a job in itself, and you will be paying them up front before your book has made a dime. But now you’re investing in yourself and your work. So you have to know whether or not that investment is worth it.

Are professionals worth it?

Do you really want to turn off readers because your book is a minefield of errors? Don’t let this happen to you. Hire an editor and a copy editor.

Covers are billboards advertising your work. You definitely want to shell out the money for a good one. Because people still judge books by their covers.

If you’re shy, you want someone else stomping the virtual pavement for you to promote your book. Because if nobody hears about it, how will they buy it?

And finally

The main reason for spending money on a good team is this simple fact: your current book is the best ad for your next book. If this one fails to please, what’s the likelihood of anyone picking up your next offering? Like I said, it’s all about the numbers.

4 thoughts on “How to build a team

  1. Kati Bartkowski's storysketches says:

    It sounds like so much work to self publish. I’m hoping to go through the traditional publishing because I would prefer to just write (and maybe someday illustrate my covers), but I don’t want to have to worry about doing all the other tasks to make my book successful. Granted, if I can’t get anything published through the traditional means, I haven’t completely ruled out self-publishing as an option.

  2. Tracey says:

    It is a lot of work, Kati and you’re right to consider the options. Going the traditional route is still the best plan, and even successful self-published authors have turned to traditional publishing when the numbers are right for them. In the end, it’s about what makes the best business sense for you and your career. If it’s traditional, that’s fine. If it’s publishing independently, then yes, you’re going to be in for a lot more work, but the results can be incredible when you do it right.

  3. Ellie says:

    Even with traditional publishing, you still need to know how to market yourself – plus, publishers look more favourably to ‘new’ authors that have already built a successful following.

    I have followed the route of self-publishing. Having researched the subject fully, I created a guide and uploaded. Even that hasn’t been as easy as one would hope, even with all the hired help! One thing I have learned is it is all about trial and error, it will never be easy, but then to create a quality work, it couldn’t be. If it was, everyone would be doing it!

  4. Tracey says:

    You’re absolutely right, Ellie. A lot of this is trial and error, and I’m sure it is tough even with the best help. Heck, even the big 6 publishers put out duds on occasion. Good luck with your work and thanks for stopping by the blog.

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