E is for Book
More and more traditionally published writers are moving to self-publish their own ebooks, and as ebook numbers rise, everyone is watching the trend and wondering when it might be best to bite the bullet and jump in. I certainly am. The numbers are looking good, and it’s all about the numbers. But there is still a lot to consider if you’re going to self-publish. You may think that getting a book onto the Nook or Kindle is a simple matter of this:
Write the book –> edit the book –> format the book –> send the book to the millions of ebook buying masses!
But it’s really more like this:
Write the book –> find a professional editor to edit the book –> rewrite the book –> copyedit the book –> format the book –> work with a professional designer to create a cover — > send the book to the millions of ebook buying masses –> market and promote the book
Building a team
Doing all of this on your own isn’t wise. You really need fresh eyes, professional eyes to take care of some of the heavy lifting. So you’ll need to put together a team. You need an editor, a copy editor, a designer, and if you’re not good at marketing, you’ll need someone to help you with promotion. Finding the right people may be a job in itself, and you will be paying them up front before your book has made a dime. But now you’re investing in yourself and your work. So you have to know whether or not that investment is worth it.
Are professionals worth it?
Covers are billboards advertising your work. You definitely want to shell out the money for a good one. Because people still judge books by their covers.
If you’re shy, you want someone else stomping the virtual pavement for you to promote your book. Because if nobody hears about it, how will they buy it?
The main reason for spending money on a good team is this simple fact: your current book is the best ad for your next book. If this one fails to please, what’s the likelihood of anyone picking up your next offering? Like I said, it’s all about the numbers.